2_historyBorn in Holland in 1950, Lidewij Edelkoort studied fashion and design at the School of Fine Arts in Arnhem, and upon graduation became a trend forecaster at the leading Dutch department store, De Bijenkorf. There, she discovered her talent for sensing upcoming trends and her unique ability to predict what consumers would want to buy several seasons ahead of time. This brought her to Paris in 1975, working first as an independent trend consultant and soon creating Trend Union. Lidewij has received continual recognition for her work in providing inspirational stimulus and fostering creative talent. In 2003, TIME magazine named her as one of the world’s 25 most influential people in fashion, while she received the Netherlands’ Grand Seigneur prize one year later for her work in fashion and textile. In 2005, Aid to Artisans honoured Lidewij Edelkoort with a lifetime achievement award for her support of craft and design. More recently, in March 2007, she has been named Chevalier des Arts et des Lettres by the French Ministry of Culture and Communication.