lidewij edelkoort


Lidewij Edelkoort, called Li, (born 1950, Wageningen) is a Dutch trend forecaster, someone who anticipates future fashion trends.

Edelkoort started her career as a fashion coordinator at department store De Bijenkorf. In 1975 she relocated to France where she set up as an independent trend consultant. Soon she created the consultancy Trend Union a trend forecasting service based in Paris. Trend Union provides the design community with colour and lifestyle information published bi-annually. She is head of Trend Union, Edelkoort ETC, Studio Edelkoort, Edelkoort Exhibitions and also president of the American consulting corporation Edelkoort Inc, with offices in Paris, New York and Tokyo.

She has helped to shape products for international brands, advising on product identity and development strategy. Her clients have included Coca-Cola, Nissan, Camper, Siemens, Moooi, and Douwe Egberts.

In the beauty industry, Studio Edelkoort’s has developed concepts and beauty products for Estée Lauder, Lancôme, L’Oréal, Shiseido, Dim, and Gucci.

“People think I am some kind of mystic. Yet all I do is pay attention.”

- Lidewij Edelkoort -

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